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| Budget CAF EFA Firstservis Gisby Harrison MAB MaxMyProfile Opodo Pink Weddings Radio Direct Red-M SearchFlow Smart421 ZBD |
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"More than giving us an identity, the branding exercise helped us to define and position our product offer." |
Remarkable displays, remarkable technology, remarkable brand ZBD (Zenithal Bistable Displays) is a world leader in liquid crystal science and the creator of 'zero power' display technology. ZBD's challenge to us was to make the company 'stand out' just as much as its display solutions and create identities for its products that would resonate strongly in the retail sector and set a new benchmark. We created a master brand identity consistent with its corporate heritage, ethos and aspirations and a family of identities for its products that reflect their capacity to revolutionise display at point of purchase. initially we created new stationery, a seven-element suite of sales literature, an exhibition stand and a web site - all promoting the company and its products in the new identity – plus a 'brand book' setting out the rationale underpinning the new identities and the rules for their application. We continue to work closely with ZBD, creating web sites targeted at Retailers and describing the technology behind the displays, developing the brand, sub brands such as EPOP and SELS, and marketing strategies and collateral for both the UK and US markets. |
visit www.zbd-retail-solutions.com Other Technology sector clients: |
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