To your customers your brand is who you are, what you stand for, what you offer and don’t. If your brand is consistent and confident, that’s who you are. And if it’s vague or off-track, you’re those things instead.
We have the experience to ask you the tough questions, to tease out your ideas and your identity. And when we’ve found you, the real you, the you that deserves to be seen and heard, we will shout you from the rooftops and never stop.
What we mean
We help you build a Brand that expresses who you are, what you stand for and all you have to say. We build guidelines and rules so your teams can represent the brand correctly every time.
Identifying values, value propositions, differentiators and goals. Naming and representing your company, products and services. Concepts and options development, leading to a defined Brand with documented guidelines.
All the visual elements of your brand: everything that meets the eye. Supported by simple design rules to help everyone stay consistent.
Brand Design; photography, art direction, images; illustration; infographics; icons, diagrams and charts; brochures; case studies; data sheets; partner and sponsorship collateral; stationery, printed and electronic.
A simple, strategic structure for the things you want to say. We assess your audiences, external and internal. We collect the messages, ideas and statements that best represent your values, value proposition and direction. We help you prioritise those. We build a documented framework to guide your communications across all media.
Key statements, value propositions and differentiators. Hierarchy of messages for identified audiences. Vocabulary and tone of voice guides.
Effective Brands evolve continually, with the economy, your customers, new technology and new expectations.
Scheduled and ad-hoc Brand assessments, evaluating effectiveness and impact, new opportunities and demands. Help with sensible incremental adjustments.
Why do you do what you do?
An impactful brand needs a confident, authentic answer to this question. It is the core of who you are.
Who are your customers?
We clarify the professional profiles of your main audience. We apply a psychological model to predict likely thinking behaviors of users. With these defined we can target personal connection with greater precision.
How do you benefit your customers? We work with you to clearly articulate what value you bring to the audience; and we demonstrate that value with real-world proof wherever possible.
What makes you distinctive?
We examine your main competitors to understand how you can differentiate. We establish what sets you apart so we know what to emphasise.