ZBD

ZBD’s challenge to us was to set a new benchmark, demostrate their thought leadership and make the company ‘stand out’ just as much as its display solutions, and create identities for its products that resonate strongly in the retail and other sectors.

We created a master brand identity consistent with its corporate heritage, ethos and aspirations and a family of identities for its products that reflect their capacity to revolutionise display at point of purchase and beyond.