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"The strength of the identity Page Nine created for us is that it helps us communicate with any of our audiences - individual and corporate donors, influencers and government bodies - worldwide." |
Brandwidth CAF (Charities Aid Foundation) is a not-for-profit financial services institution that works to increase the effectiveness of charitable giving. In 2004, through its research, CAF became concerned that the diversity of its activities created a confusion among its audiences, as to what it did and what it was for, that wasn't being addressed by its marketing. To combat this, CAF decided to refocus its marketing effort and better communicate its mission and the impact of its activities through a new brand identity, and it turned to Page Nine to give them expression. We created a logo and provided a collateral design framework through which CAF would communicate with its four key audiences. Since launching the brand in the Autumn of 2004 we have acted for CAF as brand champions, working directly with their marketing teams and with their other agencies to create a diverse range of materials spanning their annual review, service brochures, print and poster advertising and event display communicated through traditional and electronic media.
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 Download the CAF case study [264K PDF] find out about National Giving Week - sponsored by Page Nine, led by CAF. Other Not-for-profit clients: |
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